This is what happens when we DON'T recycle properly
THE PROBLEM
THE SOLUTION
One of the most effective routes of stopping plastic pollution (in addition to reducing plastic usage) is to RECYCLE MORE!
Recycling not only helps divert plastic that would have been polluted, but it also gives new life to a product we once considered waste.
RECYCLING BY THE NUMBERS
It takes 22 gallons of water to produce 1 pound of virgin plastic, however it only takes 2/3 of a gallon to recycle 1 pound of plastic.
More than 1,600 different businesses in the U.S. use post-consumer recycled plastic.

As recycling collection, sorting, and processing improves, these numbers will also improve! The hope is to create a system where we continuously recycle plastic products, reducing the need to make virgin plastics. Recycling not only helps conserve natural resources, but also protects the health of creatures living on this planet, including us!

42,000
GALLONS OF WATER
That's like flushing your toilet 26,250 times in a day!

5,774
KwH OF ENERGY
That can power the average home for 6 months!
1.5
TONS OF CO2 EMISSIONS

That's 3 flights from Los Angeles to New York and back!
THE FUTURE
Improving the Recycling System, and reducing plastic pollution
TAKES ALL OF US
Not just one industry, one person, or one place
TRASH LESS & RECYCLE MORE BOTTLES

By recycling the PET Plastic bottles we drink everyday, instead of throwing them in the trash, we are improving the recycling system
HOW? YOU MAY ASK
Recycling PET bottles not only keeps the bottles from going directly into a landfill or worse, the coastlines and oceans, but also, once at a recycling center, the bottles can turn into raw material used to create plastic products (like our food packaging) that would have used new (virgin) plastic, taking more natural resources to produce.
WHO CAN DO THIS?
EVERYONE! (even the critics)
USE MORE RECYCLED PLASTIC (rPET PCR)

We can improve the recycling system by using more recycled plastic (rPET PCR) and ocean diverted plastic in our products
HOW? YOU MAY ASK
As we begin to use more recycled plastic as the raw material of our common plastic items, such as bottles or packages, the demand for that recycled material will increase. The only way for that demand to be met is to recycle more. Hopefully this will curb the production of virgin plastic as well as more and more products begin to use the recycled plastic material.
WHO CAN DO THIS?
Manufacturers of plastic or polyester products
Processors using plastic containers to pack their products
DEVELOP BETTER RECYCLING METHODS

The best way to improve the system is by developing better and more efficient methods to collect, sort, and reprocess plastic waste.
HOW? YOU MAY ASK
As we improve the collection system, we can capture more materials that can be recyclable. Once captured, improving the sorting will sort out more less recyclable materials and allowed for reprocessing to have fewer contaminants. Reprocessing improvements will allow for higher yield and stronger material, all while using less resources.
WHO CAN DO THIS?
Plastic recyclers and manufacturers
Engineers, scientists, experts, industry leaders, students, etc.
MAKE RECYCLING MORE ACCESSIBLE

Creating more accessible recycling areas will allow more people the chance to contribute to the recycling system. In addition to working with government agencies to create incentives for contributing to the recycling system.
HOW? YOU MAY ASK
One of the biggest impediments on the recycling system is accessibility. Not enough people have access to a proper recycling system. By creating more recycling facilities, or improving collection, we can make it more accessible. This can be even easier if we work with government agencies to create incentives (like the CRV for bottles) so that when you recycle your plastic you can get something in return (in addition to helping stop plastic pollution and save the environment)
WHO CAN DO THIS?
Elected Officials, Recyclers, Investors, Politicians, City Planners
Engineers, Architects, Designers, Contractors
MORE PLASTIC & RECYCLING EDUCATION
